The Wix website builder is an advanced, feature rich software that allows creators to make a website, blog or online store with ease. To say that Wix is simply a website builder is quite an understatement:
Wix is a domain name registrar, hosting provider, blogging platform, ecommerce solution, logo maker, payment processor, scheduling system, membership management, email marketing system, customer relationship management tool, point of sale system, hardware provider and of course an advanced unstructured drag and drop builder.
The pros of Wix are many. First it is an unstructured drag and drop editor that comes with a lot of easy to use, pre made themes that you can customize to your liking. In addition, it’s easy to optimize a Wix website for mobile.
Next is the support. One big benefit of going with a company like Wix is that it’s centralized. One company, one support channel. For a beginner, this is quite helpful as you don’t have to fumble around looking for help in various forums or through your theme maker or web host.
When buying domain directly from Wix, it makes setting up your website quick and easy. Within minutes you’ll have a custom domain name and an SSL. Wix also has a lot of great multi-functional integration which enable creators to have unlimited access to any feature they want (for a price).
Blogging is really good and you have all the control over the on page SEO of your blog posts that you should come to expect as a professional creator. In addition, you can lock blog posts behind subscription pay wall. With blogging and content marketing, you can also engage in various forms of ecommerce. Everything from drop shipping to print on demand to selling your own digital downloads. You can even rent videos or sell subscriptions off your website. Finally, you get 5000 email sends a month with your account.
The cons of Wix are also many. First, it’s clunky setting up domain name through a proper domain name registrar which kind of motivates you to use Wix as your registrar simply because it is so easy. However, Wix does not provide WHOIS protection.
When it comes to creating a professional email, there is no way to set it up for free to get started. You have to pay for dedicated email hosting which is an annoying added cost to getting started as a beginner.
Another deal breaker is the lack of redirection for affiliate links. There is no way to track and manage links on your website. When setting up Modalyst, it also automatically assumes your country and currency and there is no way to change this other than going back and forth with support over a few emails.
Wix has no gift cards, product options limited (no radial buttons, not ideal for customizable prodcuts like shoes), there is a lack of payment options though not unreasonable as most will pay with credit card or Paypal. Automatic shipping calculations only available with USPS in the United States. The translation app is ok for simple sites, but not that great for large, complex websites. The store policy section useless, just create and design a dedicated page for this.
Cancelling your account and getting a refund also required you to again spend time with support instead of being a few clicks of a button. Overall, Wix is a fantastic platform what allows you to build any type of website but it is expensive. As a new creator you’ll have to pay a premium for the domain name, the ecommerce plan and an ascend plan if you want to level up your email marketing efforts.
► Create a website and blog with Wix:
► Create an online store with Wix
► Nerd out on my Wix playlist:
Thanks for watching,