Display advertising is one of the most common ways to monetize a blog.
It’s simple, easy to get started with, and can be very profitable.
Traditionally, site owners used to have to go out and find advertisers directly.
They would have to do everything manually from negotiating deals, signing the agreements, collecting the fees, and putting up the ad.
This takes a ton of time and work to put together.
Advertisers can churn quickly, and you’ll end up spending dozens of hours each month doing outreach and trying to sell ad spots.
For most site owners, display ad networks are the better option.
An ad network is a platform that serves as a broker between a group of publishers and a group of…