Deciding how to accept payments online can be confusing? Should you use PayPal? Do you need a shopping cart? How does a merchant account fit into the mix?
If you’re just starting out and aren’t generating a high volume of income online, I recommend sticking with PayPal. It’s inexpensive, easy to use, and most online shoppers are familiar with PayPal.
Once you have a steady income or want to offer payment options, or calculate recurring payments for monthly memberships, it’s time to explore options for shopping carts and merchant accounts.
There are many, many options to choose from. I just want to discuss a few.
PayPal offers a higher level of service for a fee that allows for greater flexibility. I took care of it myself, but it didn’t suit my special needs. Let me share how I set up my online payment options for customers.
1. Cart – GoldbarOne (another popular option is 1 cart)
These shopping cart services provide not only the product options, but also autoresponder and broadcast messaging services. Once you are able to create and sell products, you need a service to process debit and credit card payments for you.
2. Merchant Account – Practice Pay Solutions
You need to apply for a merchant account and be approved. A merchant account enables the acceptance of debit or credit card payments and serves as an agreement between a retailer, a merchant bank and a payment processor (e.g. authorize.net) to process debit or credit card payment transactions.
How these parts fit together was very confusing for me at first. I was in business probably 1 year before switching from PayPal to Practice Pay Solutions combined with GoldbarOne!