Keyword Research Tutorial: From Start to Finish



In this tutorial, you’ll learn how to do keyword research that drives more organic traffic AND conversions.
Try Ahrefs’ Keywords Explorer ►

***************************************
Additional Keyword Research Resources

How to Choose Long Tail Keywords For Explosive Search Traffic ►


Clickbank Promo Tools

How to Rank on Google for THOUSANDS of Keywords (With One Page) – Data Study ►

Complete Series on Doing Effective Keyword Research ►

***************************************
In this keyword research tutorial, Sam Oh goes through a step-by-step process to research keywords and map them to the buyer’s journey.

You’ll learn both basic and advanced keyword research tips to attract customers in every stage of their buying journey. Best of all, it’s broken down as a step-by-step process.

First, you’ll learn the four types of keyword categories, what they are, and how they fit into the sales conversion cycle.

Then we’ll get straight into generating keyword ideas.

The keyword research tool used in the tutorial is Ahrefs’ Keywords Explorer. You’ll learn how to generate millions of keyword ideas and narrow them down into focused groups that target buyers based on search intent.

The next step is to analyze the top 10 Google search results for your target keyword. This will give you information on things like content format, search intent, and context of a topic.

Using the top 10 search results, you can also analyze how hard it will be to rank on Google for your target keyword. Sam goes over analyzing 3 metrics and finding a balance between referring domains, Domain Rating, and topical relevance.

Finally, you’ll learn an effective way to find topics that are driving organic traffic to your competitors’ websites.

Using this data, you can find low-competition topics as well as high traffic opportunities.

Timestamps:

1:03 Generate keyword ideas
3:20 Determine search intent for a keyword
6:19 Analyze Google’s Top 10 search results
7:21 Measure ranking difficulty
8:07 Analyze topical relevance
8:56 Reverse-engineer competitors’ traffic generating pages

#keywordresearch #seo #tutorial

Be sure to subscribe for more actionable marketing and SEO tutorials.

STAY TUNED:
Ahrefs ►
YouTube ►
Facebook ►
Twitter ►

source

31 thoughts on “Keyword Research Tutorial: From Start to Finish

  • September 7, 2020 at 9:55 pm
    Permalink

    THe problem is you only show how to do it with your product which is paid….that is a waste of valuable time for people who can't afford your product

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    really great, thanks your great sharing and detailed explanations

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    There is a metric ton of information to unpack in this 10-minute video; please point me towards an in-depth tutorial paid or otherwise. Thanks!

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    I've learned KW research with the Ahrefs's ("ey-hey-refs-es"?) og article on KW research that ranks on top of G. This one article paved 50% of the KW research groundworks for me – which is mindblowing when compared to average SEO articles. Later on, I found that the other 50% is bridging between your KW research – data compilation – content planning – KW input and tracking. And what they usually tell you about it is this – 8:34: "create some kind of spreadsheet"… Yes, you could just "Export" and you got a "spreadsheet", but how to link it to your work and organise processes around it is not that easy. Even "Blogging for Business" wouldn't talk about it extensively. The same is true for numerous SEO courses I've taken over the years. With tools and tutorials like Ahrefs finding good keywords is super easy and mostly for free. But organising KW data and planning your work around it is the next level that most "SEO gurus" can't even explain properly behind the paywall… Except for Kyle Roof of POP – he comes the closest to nailing the other 50%.

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Any free tools that do this words research?

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    This guy makes business by recommending that product, any video like this but with a free tool?

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    For a 19-year-old this is super helpful

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Do you offer discount codes?

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    LES DEJO EL LINK DE LA PAGINA PARA QUE LO DESCARGUEN DE UNA FORMA RAPIDA Y SEGURA.
    @t

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    My brain is exhausted! I will probably rewatch this several times. Thank you!

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Like always there is such a amazing video Sam👏👏

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Fantastic video, the Ahrefs keyword research functionality looks like it's come on a bit since I've last used it – I'll need to check it out again.

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    不错的视频

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    great video but you go through it so fast dude

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Very useful Video. Thank You

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    nice video… very impressive tutorial..

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    I dont see anyone on youtube close to you when it comes to honesty

    I admire and respect your work thanks for providing the vlaue

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Hi, I didnt understand one part of keyword group – Which is Navigational Keywords – Can you give more examples please?

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Great video and explanation of keywords…However, I was a little confused when you stated to "not" go after transactional keywords @2:26 because they "limit your reach." Then @3:02 you contradict the statement with stating that transactional keywords "accelerate the customer journey." So are you saying to go after transactional keywords? Correct me please, I am sure I am missing something.

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Agreed with many. You are simply amazing and your approach is beast! Great content. I'm glad i stumbled on this channel!

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    You're one of the most honest tutor. Thank you!!

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    This is great, finally seeing the light 💡

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Nice! Thanks for sharing this video

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Great explanation for how to do keyword research, thanks for sharing!

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    yeah but this tool is $99 a month… is okay if you start making money blogging but for begginers better use ubersuggest or other alternatives

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Very Informative.

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Great sam. In ahref, there appears a parent keyword for every keyword you search, which might or might not be same. If a keyword has a different parent keyword then which one should you target where parent keyword is difficult to rank as many websites are well optimised for the keyword. On the other hand, the child keyword being a long tail keyword have pages ranking for which they are not even optimised for the keyword and thus seems easy to target and rank for that keyword.

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Key point= "Can I plug my products or services into this post naturally?" or "would someone searching for this query be interested in purchasing my products or services?" If the answer is "no" then you should probably move on.

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Very good InDepth details, Thanks.

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Hello, Ahref… Can I get your memebership free for a month. And within that one month.. I'll rank my website and then with the money I'll buy the subscription. Please

    Reply
  • September 7, 2020 at 9:55 pm
    Permalink

    Wow! Really loved the analogy of speculating DR & RD to logically assess the practicality of ranking.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: