If You’re Not Marketing on These 3 Platforms, You’re Screwing Over Your Business – ShoeMoney

Count me as guilty. I’ve spent the past few years touting organic traffic as the end-all-be-all of marketing. It’s the king, right?

Well, consider this: the Google Display Network can reach 90% of all internet users. And over 4.5 billion people use the internet worldwide.

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If, by using Google’s ad network alone, you could reach even a fraction of the world’s online population, you’d be doing well as an advertiser. Can inbound marketing get that kind of reach? Probably not.

But paid advertising is such a broad term. How do you know where to start? Is Google so saturated and competitive that you shouldn’t touch it? Where should you really put…

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