One of the most popular ways to make money online is with Google AdSense, Google’s free contextual advertising program. When you sign up for the AdSense program, Google uses a relevance algorithm to display text, image, or video ads on your blog that are related to the topic of your blog. In this way, Google acts as an intermediary between you and independent advertisers.
There are two ways you can make money online with Google AdSense: cost-per-click (CPC), which gives you some of the money the advertiser is willing to pay for someone who clicks their ad, and cost- per 1000 impressions (CPM). where you can make money in return for the ads on your website. With the cost-per-click model, an advertiser doesn’t pay (and you don’t make any money) when the ad is shown – you only earn when someone actually clicks the ad. Advertisers choose the model they want based on the ad’s goal: If the ad is primarily for general branding purposes, a cost-per-1000 impressions (CPM) model will work better. If the primary goal of the ad is to generate clicks so that the user can take an action, a cost-per-click model is more appropriate. The type of ad that will ultimately appear on your website will depend on which ad has the potential to make more money for the advertiser.
Google pays its content providers (you) monthly and sets a “payment threshold” where you won’t get paid until you’ve reached a certain level of income. This threshold varies depending on the currency of your country. in the United States it’s $ 100. Many bloggers generate significant income from AdSense. In general, the amount you earn will depend on the subject of your blog and the traffic. AdSense is free, so it’s worth trying out for a while as it won’t cost you anything. Note that while you can embed AdSense on blog platforms like TypePad and Blogger (this is probably the most seamless platform AdSense can run on since Blogger is also a Google product), WordPress doesn’t allow advertising on its platform .
To set up an AdSense account, you must first submit an application for approval to Google through the AdSense website. During this process, Google will verify that your blog is compliant with the publishing guidelines by checking what type of content you are posting, that you are posting content in a language that is compatible with the AdSense program, and that you, the blog owner, are over eighteen years old old.
Once your account has been approved, you can log into the AdSense interface to set up your account. If you already have a Google Account (which you have if you blog on Blogger), you can use the same credentials. During the setup process, you can choose to display text, image, or video ads on your blog. You can also adjust the size, format, and position of the ads on the page to match the look and feel of your blog.
Once this setup is complete, Google will provide you with a snippet of code for your custom ad unit that you need to paste into your blog’s source code. You should include this snippet in the portion of your blog’s code that applies to your entire blog so that the ad unit will appear on every page of your blog. Google provides full instructions on how to do this.
When the AdSense code is added, ads will appear on your blog and you can see their performance and earnings through your account interface. The UI shows you how much money you are making from the impressions and clicks that the ads are generating on your blog. You can either view the performance of your ads as a high-level snapshot in your account dashboard or download reports that include more detailed information such as total page and ad unit impressions, number of ad clicks, and ad click rate, effective cost per impression and your profit per ad. This is how you make money online with the Google AdSense program.