How to Find Content Ideas for Social Media

One of my most frequently asked questions is “What do I post on Social Media?” When we start our online journey as a business it is easy to get burnt out and have your mind blocked. This usually results in a lack of consistency on Social Media, as well as an overall dislike for your accounts. You should be excited about [your content and the value](

you are offering to your audience. Therefore, I am going to share with you the best ways you can find ideas for your Social Media content, and quickly too!

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1. **Search Engines**
So this may seem a little obvious but trust me it is the quickest way to find content ideas that your audience will love. Type your industry/niche into your search engine and make a note of all the blogs, articles, topics, etc that come up. I would also make a note of the “suggested or related” keywords. The content that is appearing on the first page, is highly popular content that people within your industry are interested in. Use this as inspiration to make your content. Take what these blogs are saying, turn it into your own words, and publish it in a different format. Remember, don’t copy!
2. **Competitors**
Stop fearing your competitors and start using them! Keep an eye on the type of content your top competitors are publishing and how their audience is responding to it. This will give you a good indication of what people within your industry respond positively to. Pull inspiration from their content but try to make yours even better to attract their audience.
3. **Websites**
There are some amazing websites out there that can help you come up with content your customers are begging to see. “Answer The Public” is one of my favourites as it allows you to input your industry and then generates the most asked questions related to that industry. Write all of these questions down and then over the next few weeks answer these questions in your content. I mean that’s how I came up with the title for this blog post!
4. [**Ask your Audience**](
We make content to benefit our audience, so why not ask them what they want/need from you. Not only will this make your customers feel important and valued, but it will also help you create content that is highly engageable. Create Polls, questionnaires, and quizzes that your audience can interact with to help you develop a bunch of great ideas.
5. **What’s Trending?**
Although I have never been a “trends” kind of girl, I do think that **some** Social Media trends are fun to get behind. Search what’s trending on the various platforms you use and see how you can adapt this to your industry. Not only will this help you out of a mental block, but it will also help you produce content that is very popular and may even go viral! ([Going viral is possible, trust me, I went viral for the most random video!!](


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