I’ve got some sad law firm marketing news for you. 70% of law firms have no CTA on their website and only 14% send automated emails after a prospect fills out a contact form.
That’s like only putting peanut butter on your peanut butter and jelly sandwich. It ruins the taste and really, you’re not actually making a peanut butter and jelly sandwich.
Half-assing any aspect of your marketing is like leaving money on the table when you win the jackpot. Your potential clients will all go to your competitors who aren’t half-assing it.
The first rule of online marketing is to utilize the marketing funnel. Here’s how you do that.