How to build a high converting landing page

Landing pages are some of the most valuable assets any business can have.

These pages are custom-built to convert visitors into leads by delivering personalized and highly relevant offers that your users find valuable.

Unlike other pages on your site, landing pages are typically specific to a single marketing campaign or initiative.

Since landing pages are tailored to customer interests, using them in your marketing strategy is crucial.

Here we share some top tips and tricks to create a landing page that converts.

LIST OF RESOURCES
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Resources mentioned in the Video:

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In this video, we’re going to focus on the Squeeze, Lead Capture, and Paid Advertising Landing Pages.

These are some of the most popular pages that businesses use to generate leads and customers for their products or services.

A squeeze page is a type of landing page marketers use to only collect email addresses from visitors.

A lead capture page is similar to a squeeze page, but generally sources more information from the visitor and can vary in length.

A paid advertising landing page is a standalone web page you intend to use in a paid campaign on Google, Facebook, Twitter, or similar.

Now that you know the differences between these three types of landing pages and have seen some examples, let’s dive into the anatomy of a successful landing page.

1) The attention span of users is incredibly low and is dropping day by day. You HAVE to convince users to be interested in the rest of your page with the headline. Make it bold, snappy, and to the point.

2) Strong CTA – try and avoid using regular or casual CTAs like Sign Up or Learn More. Try and think about what value you can provide to the user most on this page and incorporate this into your CTA.

3) Visual focus – Compliment your messaging with strong visuals

4) Your products features and benefits – prioritise value over features

5) Social proof, social proof, and more social proof – This can be in the form of reviews, testimonials, accreditations, awards, and more.

6) FAQs – Use an FAQ’s section to overcome or forsee any extra objections that you were not able to tackle in the features and benefits section.

7) Integrate storytelling into your landing page – Humans love stories. We’ve been telling stories for millennia.

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So that is it for our top tips on landing pages

Don’t forget to check out the resources mentioned, the link is in the description.

And if you enjoyed this video, give us a like, comment, and subscribe for more.

See you next time!

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