How livestreamer Austin Li Jiaqi is changing e-commerce



Austin Li Jiaqi is the king of lipsticks and the top streamer who led the livestreaming e-commerce trend in China.

Last year, the number of livestreaming users in China surpassed 433 million, over 50% of China’s internet users. Meanwhile, livestreaming e-commerce transactions are projected to hit USD 129 billion in 2020.

This video is a part of Going Live, a series about China’s growing live-streaming industry.


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