Film equipment rental=passive income?

I’m out here in LA, and I wanted to see from others perspective how you feel about the film rental business as a passive. I basically have or buy a camera some lighting equipment anything film relevant and lease them out for rental? From a business viewpoint is this a good model for income? for example there is an arri mini lf camera which you will spend almost a 100,000 with all the accessories to actually use it. It’s market for rental is 700/per diem. But if it’s horrible why do people do it? I mean that’s a lot of clients to recoup the initial investment?

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