Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Does It Work |Simplilearn



This email marketing tutorial will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.

Below topics are explained in this email marketing tutorial:
1. What is email marketing (02:33)
2. Email marketing setup (08:54)
3. Benefits of email marketing (20:25)
4. A/B testing (22:11)
5. Automating emails (41:32)
6. Types of email campaigns (43:21)
7. How to engage new users (50:02)
8. Email marketing tools (52:42)
8. Demo (53:17)

#EmailMarketing #EmailMarketingTutorial #HowToCreateEmailCampaignInMailChimp#EmailMarketing2019 #DigitalMarketing #DigitalMarketingCourse #DigitalMarketingCourse #SimplilearnDMCA #SimplilearnDigitalMarketing #Simplilearn


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About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant

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27 thoughts on “Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Does It Work |Simplilearn

  • November 18, 2020 at 6:40 pm
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    Do you have any questions on this topic? Please share your feedback in the comment section below and we'll have our experts answer it for you. Thanks for watching the video. Cheers!

    Reply
  • November 18, 2020 at 6:40 pm
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    Thanks very detail explanation

    Reply
  • November 18, 2020 at 6:40 pm
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    ❤️❤️

    Reply
  • November 18, 2020 at 6:40 pm
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    Horrible voice delivery, couldn't watch!

    Reply
  • November 18, 2020 at 6:40 pm
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    Love your content. Great job!

    Reply
  • November 18, 2020 at 6:40 pm
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    I wanted to buy your digital marketing course but its so expensive.

    Reply
  • November 18, 2020 at 6:40 pm
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    Great video! I would also add up: do an email cleansing before you actually start sending out the campaign. This will help you a lot in the long run, there are many great validation services out there, you should try them.

    Reply
  • November 18, 2020 at 6:40 pm
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    Hi there. I am into sales. But would you suggest that digital marketing can be a good course for me too.

    Reply
  • November 18, 2020 at 6:40 pm
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    Loved this video!!! Amazing…Thank you so much!!!

    Reply
  • November 18, 2020 at 6:40 pm
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    Great tutorial, learning a lot, and all for free? awesome. Thank you.

    Reply
  • November 18, 2020 at 6:40 pm
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    I love this Course.thank you very much for the information

    Reply
  • November 18, 2020 at 6:40 pm
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    Strange how all these comments are positive, paid🤔🤔

    Reply
  • November 18, 2020 at 6:40 pm
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    Hi, I have a questions about the email marketing softwares
    If I want to start an email marketing agency Is my agency going to have to pay for the softwares used it self? Or does the client have to pay for it. And if they do how do I tell them about it, how do I explain it to them please.
    And if they do could you please tell me the cheapest but best software to use so they don’t get discouraged from doing email marketing?Thank you

    Reply
  • November 18, 2020 at 6:40 pm
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    Learned new tactics for email campaigns 👌 Got to know best platforms for email marketing …Thanku Simplilearn ♥️

    Reply
  • November 18, 2020 at 6:40 pm
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    Awesome! I learned a ton , Thank you so much bro !

    Reply
  • November 18, 2020 at 6:40 pm
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    It's such a brief informative video.

    Reply
  • November 18, 2020 at 6:40 pm
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    Thank you! Easy with understandable examples explained I will definitely continue to learn and follow your channel! Very much appreciated your time and effort!

    Reply
  • November 18, 2020 at 6:40 pm
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    This video is Very Helpfull. Hi sir i have 2500 keto diet email list and i try to sent email with Some free way. Example "Google group" but i am not satisfy with this email senting method. I have no budget for sending email. I want to sent email free. Please suggested me best free email sending methods.

    Reply
  • November 18, 2020 at 6:40 pm
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    Good. Want a video on email automation.

    Reply
  • November 18, 2020 at 6:40 pm
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    Very informative and helpful! Thanks a lot

    Reply
  • November 18, 2020 at 6:40 pm
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    Nice video, enjoyed how you explained it so clearly! Thanks!

    Reply
  • November 18, 2020 at 6:40 pm
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    Hey, I am from ARJ-Web-Design and I want to know that when you are doing A/B testing, don't you think that all clients will get upset because you are sending test emails to them multiple times? One for each section of an email?

    Reply
  • November 18, 2020 at 6:40 pm
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    I found simplilearn very useful I spent almost 48k to learn DM after subscribing this channel I learn a lot. thanks simlilearn .

    Reply
  • November 18, 2020 at 6:40 pm
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    In 11m 51sec
    Can I use excel file with set of mail ID

    24m 57sec ==> Use Numbers. It gives more open rates of emails
    26m 04 ==> Use Punctuation in Right Place. It prevents cutting edge of your customer devices.

    26m 40sec ==> Creating Personalised Message as Subject Line. Don't use Command oriented

    28m 33sec ==> Personalized Unique Email ID with Reply option is good.

    29m 38sec ==> starts with Greetings Customer Name. It gives more personalized.

    30m 27sec ==> Yellow is Primary Colour. Can you suggest Psychological reasons of colours or books about colours?

    31m 11sec Use Proper Font (Use sans-serif Font (without sharp edges ) )

    32m 37sec Amazing Final Output

    In 34m 8sec
    Optimization of Subject Line
    1)Use Numbers
    2)Use Emojis
    3)Personalised Words (Hurray! )

    In 36m 32sec
    Subject Line 24 Characters

    In 37m 17sec
    Create Urgency
    1)Hurry Up
    2)Limited Stocks
    3)Limited time offer
    4)Offer Expires

    In 37m 38sec
    Optimized Email Content

    In 42 58sec
    Good idea for automated emails

    In 44m 33sec
    Newsletters ==> Product Updates

    Promotional emails ==> Wishes of Celebration and Festivals

    Reply

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