Designing a brand story to share your entrepreneurial vision and connect with your customers doesn’t have to be boring!
Designing a brand story to share your entrepreneurial vision and connect with your customers doesn’t have to be boring!
Just follow these steps and you’ll be on your way.
First, find out who you’re talking to and why they need a product like yours – what differentiates it from the rest?
Then, tailor the narrative so it fits in with the context of when and where people might use it.
The next step is creating a hero for your story – this could be someone (or something) that fits in with your values, or may just bring about some laughs!
Finally, tell a fun story that takes them on an emotional journey.
It should feel authentic but also entertaining – after all, customers want an enjoyable experience as much as they want a high-quality product!