When the Covid-19 pandemic of 2020 began and governments locked down businesses, more than half of all businesses said they experienced negative effects from the shutdown. They expected it would take at least six months to recover.
The United States is only three months in and small businesses across the country are shuttering their locations. Larger businesses are hemorrhaging cash just trying to stay alive. But digital marketing is seeing a boom.
If you want to encourage people to spend during an economic downswing, you need to market to them. And right now, everyone is online.
Here’s how Covid-19 has impacted digital marketing.