One of my first jobs in SEO was to prepare keyword research reports for leads & new clients of the agency that had just hired me.
We had to convince them there was money to be made in SEO, so we used a big ol’ report of keywords related to what they do and their search volumes.
Since that day, I’ve been using & believed a mix of search volume and estimated traffic by tools like Ahrefs or SEMRush to pick the best keyword opportunities for our sites.
You’d be using the tool to look for the best ratio of low competition against high traffic & buying intent. The rational approach of sorts.
But today, I want to share the story of 2 keywords that may shatter the mindset of the more rational readers of this post….