71 Link Building Statistics and Trends [2023 List]


We gathered 71 of the top link building statistics to help understand how the industry works. Recent changes to the Google algorithm has changed how people build links in 2023.

We took verified statistics from our own surveys and data studies. Using our 15 years of link building experience, we also took stats from trusted third parties.


Clickbank Promo Tools

Most SEOs regard links as critical to any campaign, despite Google often downplaying their importance. So let’s take a look at the latest stats.

General Link Building Statistics

  • 93.8% of link builders say link quality is more important than link quantity. (Authority Hacker)
  • 79.7% of SEOs consider link building an important part of their SEO strategy. (Authority Hacker)
  • 65% of…



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