Ever heard of the Pareto principle or 80/20 rule?
It’s the theory that states that roughly 80% of the effects come from 20% of the causes.
Why am I telling you this?
Because it applies to your websites content.
Take a look at your content. How well is it ranking?
If you’re not ranking in the top 10 on Google for your main keyword or, even worse, you were ranking but you aren’t anymore, then maybe it is time for a content audit.
In this article you will learn how to find content in need of a refresh, how to actually go about improving it to boost your SEO as well some useful content re-optimisation tools.
What Is A Content Audit?
A content audit is an exercise in which you evaluate the performance of your existing content…