In 2009, the FTC (Federal Trade Commission) introduced its guidelines on affiliate disclosure to ensure that consumers were made fully aware of any financial relationship between a website and the products or services they might recommend via endorsements or testimonials.
Up to this point, consumers had no idea if the site they were browsing was being financially compensated for featuring specific products.
The guidelines ensure that website owners/affiliate marketers offer their visitors full transparency in relation to such commercial relationships.
Now, every affiliate marketer and social influencer has to use an affiliate disclosure of some kind.
In this article, we’re going to explain best practices in…